ClickFunnels has long been a leading platform for creating sales funnels, but with its recent updates, it has evolved into an even more comprehensive all-in-one marketing solution.
Along with its well-known funnel-building features, ClickFunnels now offers robust tools for email marketing, community management, CRM, and analytics.
These additions make ClickFunnels not only a funnel builder but also a platform that helps businesses manage customer relationships and optimize marketing efforts.
Let’s explore these new features and see how they add value to the already powerful ClickFunnels ecosystem.
1. What are ClickFunnels?
ClickFunnels is a web-based software designed to simplify the process of building sales funnels—multi-step sequences of landing pages that guide potential customers toward a desired action.
It is popular among entrepreneurs, marketers, and businesses of all sizes for its ease of use, drag-and-drop builder, and integration of various marketing tools.
With the addition of new features like email marketing, community building, CRM, and advanced analytics, ClickFunnels now provides an even more holistic approach to online business growth.
2. Key Features of ClickFunnels
a. Funnel Builder
The foundation of ClickFunnels remains its intuitive funnel builder, which allows users to create multi-step sales funnels without any coding knowledge.
The platform provides numerous templates for different use cases, such as product launches, webinar registrations, and lead generation.
b. A/B Testing
Split testing remains a key feature, allowing users to experiment with different funnel page variations to optimize conversions.
c. Order Bumps, Upsells, and Downsells
One-click upsells, downsells, and order bumps increase the average order value by encouraging customers to make additional purchases during the checkout process.
d. Email Marketing (NEW)
One of the most significant new additions to ClickFunnels is the Email Marketing feature.
With this tool, users can now create and manage email campaigns directly within the platform, eliminating the need for external email marketing services.
- Automated Email Sequences: Users can create automated email sequences to nurture leads, follow up with customers, or deliver valuable content.
- Drag-and-Drop Email Editor: The same ease of use that applies to funnel building extends to email creation, with a drag-and-drop editor to create visually appealing and professional emails.
- Email List Segmentation: Users can segment their audience based on behavior, purchase history, or engagement levels, ensuring that they send targeted and relevant emails.
- Analytics and Tracking: The email marketing feature comes with robust tracking, helping businesses monitor open rates, click-through rates, and conversions to fine-tune their campaigns.
With this feature, ClickFunnels competes directly with popular email marketing platforms like Mailchimp and ConvertKit, but with the added advantage of being integrated into an already powerful funnel-building ecosystem.
e. Community Building (NEW)
ClickFunnels has now integrated a Community feature, designed to help businesses foster engagement and build dedicated followings.
- Private Member Areas: Create exclusive, gated communities where members can interact, share insights, or consume premium content.
- Customizable Community Pages: Like the funnel builder, users can easily design community pages without needing coding expertise.
- Interactive Features: Community members can engage through posts, comments, likes, and discussions.
This is perfect for coaches, course creators, and influencers who want to create a thriving online community around their brand. - Monetization Options: You can charge for access to your community, whether it’s a one-time fee, subscription model, or bundled with other products.
For businesses looking to create a sense of community around their product or service, this is a huge advantage, especially in an age where building strong customer relationships is key to long-term success.
f. CRM (NEW)
The newly added CRM (Customer Relationship Management) feature allows businesses to track and manage interactions with their customers from a single platform.
- Customer Profiles: The CRM tool allows you to store all relevant customer data, including purchase history, email interactions, and customer behavior, in one place.
- Lead Management: Organize and manage leads based on where they are in the sales process, ensuring timely follow-ups and increased conversion rates.
- Task Automation: Automate repetitive tasks such as follow-up emails, reminders, or updating customer information, allowing your team to focus on high-priority activities.
- Sales Pipeline: Visualize your sales pipeline to easily manage leads, deals, and opportunities as they move through the funnel.
This built-in CRM tool streamlines customer management and can replace standalone CRM solutions like HubSpot or Salesforce for many small to medium-sized businesses.
g. Advanced Analytics (NEW)
ClickFunnels has upped its game with Advanced Analytics, which goes beyond basic funnel metrics. These analytics tools give businesses deeper insights into their overall marketing performance.
- Funnel Metrics: Track key metrics like conversion rates, average order value, and lifetime customer value for each funnel.
- Email Campaign Analytics: Monitor the success of your email marketing efforts with metrics like open rates, click-through rates, and conversions.
- Customer Journey Tracking: See the entire journey your customers take through your funnels, from first interaction to final purchase. This helps identify bottlenecks or drop-off points that can be optimized.
- Revenue and Profit Tracking: ClickFunnels now allows businesses to track not just sales, but also the profitability of their campaigns and funnels.
These analytics tools help businesses fine-tune their marketing efforts and improve ROI by identifying what’s working and what needs improvement.
h. Affiliate Management (Backpack)
For businesses looking to leverage affiliates, ClickFunnels includes Backpack, a feature for creating and managing affiliate programs. You can set up commissions, track referrals, and provide marketing materials to affiliates.
i. Membership Sites
ClickFunnels supports the creation of membership sites where users can deliver exclusive content to paying members. This feature is perfect for course creators, coaches, or subscription-based businesses.
j. Payment Gateway Integration
ClickFunnels integrates with popular payment gateways like Stripe and PayPal, enabling seamless payment processing and one-click upsells to increase revenue.
3. Ease of Use
One of ClickFunnels’ strongest features is its ease of use. Despite adding new capabilities like email marketing, community building, CRM, and analytics, the platform maintains its user-friendly interface.
The drag-and-drop editor for funnels and email campaigns requires no technical skills, and the new CRM and analytics tools are intuitive, even for those unfamiliar with CRM systems or advanced metrics.
The platform also provides tutorials, an extensive knowledge base, and a vibrant user community to help users get started and make the most of these features.
4. ClickFunnels Pricing
With these new features, ClickFunnels still offers its tiered pricing:
- Startup Plan ($97/month): Includes 3 Brand Workspaces, 3 Team Members, Unlimited funnels, pages, and basic funnel-building tools.
- Platinum Plan ($297/month): Includes 10 Brand Workspaces, 10 Team Members, Unlimited funnels, pages, and access to all new features like email marketing, community, CRM, and advanced analytics.
- Two Comma Club X ($2,497/month): Enterprise-level features with personalized coaching, advanced tools, and custom support.
While ClickFunnels remains on the pricier side, the new features add significant value, making it an all-in-one solution for businesses looking to centralize their marketing, sales, and customer management efforts.
You can ” Try ClickFunnels with a 14-Day Free Trial “
5. Pros and Cons of ClickFunnels
Pros:
- All-in-one platform: Combines funnels, email marketing, CRM, community, and analytics.
- User-friendly: Drag-and-drop builder makes it easy for beginners.
- Comprehensive analytics: Advanced metrics for deeper insights.
- Email automation and segmentation: Integrated email marketing improves lead nurturing.
- Community-building tools: Allows for creating private communities around your brand.
- CRM integration: Simplifies customer relationship management.
Cons:
- Price: It can be expensive for small businesses or startups.
- Learning curve for advanced features: Some of the new tools, like CRM and communities, may take time to fully master.
6. Who Should Use ClickFunnels?
ClickFunnels is ideal for:
- Digital Marketers and Entrepreneurs: Those looking for an all-in-one platform to build sales funnels, manage leads, and execute email marketing.
- Course Creators and Coaches: With membership and community features, ClickFunnels is perfect for those who sell courses or offer exclusive content.
- Small to Medium-Sized Businesses: Businesses looking to simplify their marketing efforts and centralize customer data will benefit from ClickFunnels’ CRM and analytics tools.
- Affiliate Marketers: The Backpack affiliate management feature is a big plus for those running affiliate programs.
7. Conclusion: Is ClickFunnels Worth It?
With the addition of email marketing, community building, CRM, and advanced analytics, ClickFunnels has become an even more compelling choice for businesses looking to streamline their marketing and sales processes.
While the pricing may be a hurdle for some, the platform’s comprehensive feature set offers significant value, especially for businesses that need an all-in-one solution.
If you’re a business owner, course creator, or marketer looking to grow your online presence, ClickFunnels’ powerful new features make it a top contender in the world of digital marketing platforms.
