Sales funnel builders have revolutionized the way businesses market and sell products online. Two popular choices in this space are WP Funnels and ClickFunnels.
While both help streamline the creation of high-converting sales funnels, they target slightly different users and business types.
In this post, we’ll compare WP Funnels and ClickFunnels, exploring their features, ease of use, pricing, integrations, and more, so you can decide which one is the best fit for your business.
Overview
WP Funnels
WP Funnels is a WordPress-based funnel-building plugin designed specifically for website owners using WordPress.
It allows users to build customized sales funnels with landing pages, checkout processes, upsells, and thank-you pages.
With an easy drag-and-drop interface and integration with WooCommerce, WP Funnels makes it possible for WordPress users to create effective sales funnels without needing a lot of technical expertise.
Key Features of WP Funnels:
- Visual drag-and-drop funnel builder.
- Integration with WooCommerce for product sales.
- Pre-built funnel templates.
- Upsell, downsell, and order bump features.
- Supports email marketing tools (e.g., MailMint, FluentCRM).
- Visual funnel mapping.
WP Funnels is an ideal solution for those already using WordPress who want to incorporate a sales funnel without migrating to a third-party platform.
If you’re new to WordPress and want to get started with WP Funnels, it’s essential to choose a fast and reliable hosting provider to ensure your site runs smoothly.
The right WordPress hosting can significantly impact your website’s performance, loading speeds, and overall user experience—key factors for a successful sales funnel.
Here are some top hosting providers we recommend for a seamless WordPress experience:
1. Pressable
Pressable is a managed WordPress hosting solution known for its speed, security, and excellent customer support.
With Pressable, you’ll get optimized performance, automatic updates, and built-in security features that keep your site running smoothly, allowing you to focus on building high-converting funnels without worrying about technical issues.
2. Nexcess
Nexcess, a Liquid Web company, is a powerful managed WordPress hosting provider with a focus on eCommerce and high-traffic sites.
Nexcess offers automatic scaling, excellent speed, and robust security features.
Its WooCommerce-specific features make it an ideal choice for anyone running an online store alongside their sales funnel.
3. Cloudways
Cloudways offers scalable cloud hosting with a flexible pay-as-you-go pricing model. It’s perfect for users who want more control over their hosting environment, while still benefiting from optimized WordPress performance.
Cloudways provides excellent speed, security, and the ability to choose from cloud providers like Google Cloud, AWS, and DigitalOcean.
With these hosting providers, you’ll have a solid foundation for your WordPress website, ensuring your WP Funnels setup performs at its best.
Whether you’re just starting or looking to optimize your current setup, choosing a reliable hosting service is the first step to success!
ClickFunnels
ClickFunnels is a standalone platform that offers a complete suite of tools for building sales funnels, managing leads, and automating online marketing.
As an all-in-one platform, it offers a broader range of features than WP Funnels, making it attractive to entrepreneurs and businesses that are looking for an easy, off-the-shelf funnel-building solution that doesn’t require a separate website.
Key Features of ClickFunnels:
- All-in-one funnel-building platform (no need for WordPress or any other CMS).
- Drag-and-drop funnel editor.
- Hundreds of funnel templates for various niches.
- Advanced sales and marketing automation.
- Built-in payment gateways.
- Membership site capabilities.
- Affiliate management through Backpack (for higher-tier plans).
- Built-in CRM.
ClickFunnels is designed for users who want to quickly launch and scale their online marketing efforts without worrying about technical details like hosting, domain management, or website building.
Key Features Comparison
1. Funnel Building Process
- WP Funnels: Offers a visual, drag-and-drop funnel builder within the WordPress environment. Users can create funnels by arranging elements like landing pages, checkout pages, and upsells with ease.
- Its integration with WooCommerce makes it perfect for WordPress users looking for seamless eCommerce funnel creation.
- ClickFunnels: Provides a user-friendly drag-and-drop editor for creating funnels from scratch or using pre-built templates.
- It’s a full platform, so you’re not limited to using it within WordPress. You can create entire sales processes, from landing pages to upsells, without the need for additional plugins or software.
Winner: ClickFunnels for its broader range of funnel-building features, but WP Funnels is better for WordPress users who want to stay within the WordPress ecosystem.
2. Ease of Use
- WP Funnels: If you’re familiar with WordPress, WP Funnels is incredibly intuitive. Its drag-and-drop interface is easy to learn, and you don’t need coding knowledge to create effective funnels.
- ClickFunnels: ClickFunnels is designed to be user-friendly, even for beginners. The platform provides step-by-step guidance through funnel building, along with a huge library of templates for different industries and objectives.
Winner: Tie. Both tools are user-friendly, but WP Funnels might have a steeper learning curve if you’re not used to working within WordPress.
3. Flexibility
- WP Funnels: You have full control over your website and its design since WP Funnels integrates directly into your WordPress site. You can customize every part of your sales funnel and website, and combine it with other WordPress plugins for additional functionality.
- ClickFunnels: ClickFunnels is a fully hosted solution, which means it’s less customizable than a self-hosted WordPress site. However, it comes with all the tools you need in one place, offering speed and simplicity for launching funnels, especially if you’re starting from scratch.
Winner: WP Funnels for users seeking flexibility and control within WordPress. ClickFunnels for those who prioritize simplicity and all-in-one convenience.
4. Integration with eCommerce
- WP Funnels: Built to work with WooCommerce, WP Funnels is ideal for WordPress users running an eCommerce store.
You can easily connect your funnels to WooCommerce products, allowing you to create upsells, downsells, and checkout flows for your shop. - ClickFunnels: ClickFunnels also integrates with payment gateways like Stripe and PayPal, allowing you to sell products directly through your funnels.
However, it’s not as deeply integrated with WooCommerce or WordPress.
Winner: WP Funnels for WooCommerce users; ClickFunnels for users who want an independent eCommerce funnel.
5. Marketing Automation
- WP Funnels: Integrates with popular email marketing tools like MailMint and FluentCRM.
- However, you’ll need to rely on third-party plugins or services for more advanced marketing automation.
- ClickFunnels: ClickFunnels offers built-in marketing automation tools such as email autoresponders, lead tracking, and follow-up funnels (with higher-tier plans).
This makes it easier to set up automated sequences without the need for external services.
Winner: ClickFunnels for built-in automation.
6. Templates and Funnel Types
- WP Funnels: Comes with a selection of pre-built funnel templates for different use cases, including product launches, lead generation, and sales.
- However, since it’s WordPress-based, you can further customize your funnel using any WordPress page builder (like Divi or Gutenberg).
- ClickFunnels: ClickFunnels provides a vast library of funnel templates, covering everything from eCommerce, webinars, and membership sites to coaching and consulting funnels. Their library is more extensive than WP Funnels.
Winner: ClickFunnels for variety and sheer number of templates.
7. Pricing
- WP Funnels: WP Funnels is an affordable option, with a free version available and premium plans starting at $97/year.
- Since it’s a WordPress plugin, you’ll also need to factor in the cost of web hosting, domain registration, and other WordPress plugins you may need.
- ClickFunnels: ClickFunnels is significantly more expensive, with plans starting at $147/month. Higher-tier plans, which include features like Backpack (affiliate management) and Actionetics (email marketing automation), can go up to $297/month or more.
- However, it includes everything you need to run funnels, so there’s no need for additional services or plugins.
Winner: WP Funnels for affordability. ClickFunnels is a more premium option but could be worth the investment if you need an all-in-one solution.
8. Support and Community
- WP Funnels: As a WordPress plugin, you can access support through the WP Funnels team and via community forums. However, support might be limited compared to full platforms.
- ClickFunnels: ClickFunnels provides extensive customer support, including live chat, email, and a huge community of users.
- They also offer a range of training materials, webinars, and an active Facebook group for users.
Winner: ClickFunnels for its robust support and active community.
Final Thoughts: Which One Should You Choose?
Choose WP Funnels if:
- You’re already using WordPress and WooCommerce.
- You want more control over your website and funnels.
- You’re looking for a cost-effective solution with good flexibility.
- You prefer using a WordPress plugin over a separate platform.
Choose ClickFunnels if:
- You want an all-in-one, standalone platform with everything built in.
- You don’t want to manage the technical aspects of hosting, domain registration, or plugins.
- You need advanced marketing automation tools and affiliate management features.
- You are willing to invest in a higher-priced tool for the sake of simplicity and fast funnel launches.
Both WP Funnels and ClickFunnels are powerful tools for creating high-converting sales funnels, but they cater to different types of users.
If you’re already using WordPress and want to stay within that ecosystem, WP Funnels is a great option.
However, if you’re looking for an all-in-one solution without the hassle of managing WordPress, ClickFunnels might be worth the extra cost.
